Seth Godin: 2001 and 2011 aren’t all that different.

Back in 2001, after the first tech bubble burst, Seth Godin wrote:

Here’s a question that you should clip out and tape to your bathroom mirror. It might save you some angst 15 years from now. The question is, What did you do back when interest rates were at their lowest in 50 years, crime was close to zero, great employees were looking for good jobs, computers made product development and marketing easier than ever, and there was almost no competition for good news about great ideas?

He just resurfaced this now and argues it holds true today.

Quick thoughts on how to take advantage of this:

  • Learn to program. It isn’t that hard.
  • Borrow now. Interest rates will probably be higher in 5-10 years, since they can’t go much lower.
  • Change jobs, unless you love what you’re doing.
  • Learn how to market things.

Personally, programming/marketing are the top areas I want to immerse myself in for the next year. Outside of work, at least.



I’m a senior product manager for OpenTable’s consumer products. I focus on major features, including our loyalty program, diner profiles, social integrations, and new business exploration.


One thought on “Seth Godin: 2001 and 2011 aren’t all that different.

  1. So, may I ask, “learn to program” in what sense?

    Some people are looking for an exposure, and some people seek “production quality” code (profit or non). There are different paths to each.

    Just had an interesting exchange here about whether “everybody” should really code, or if there really is “an app for that.”

    Anyway, as an old time programmer (30 years), with a learn to program page, I’d be interested in your goals and plans. I think there are quite different road maps appropriate to various goals.

Comments are closed.