Design as intent

What’s noteworthy is that while its competitors avoid design, Apple has been doubling down on it. The clearest example of this last year was iOS 7, Apple’s complete redesign of its most central product. iOS 7′s changes were deeply polarizing, but far from capricious; they were clearly underlain with deep intent.

Design is about intent” from John Moran on Rampant Innovation

 

Miles

I’m a senior product manager for OpenTable’s consumer products. I focus on major features, including our loyalty program, diner profiles, social integrations, and new business exploration.