{"id":33,"date":"2019-11-08T21:48:00","date_gmt":"2019-11-09T05:48:00","guid":{"rendered":"https:\/\/milesskorpen.com\/?p=33"},"modified":"2025-12-03T21:53:25","modified_gmt":"2025-12-04T05:53:25","slug":"onward19-the-future-of-search","status":"publish","type":"post","link":"https:\/\/milesskorpen.com\/?p=33","title":{"rendered":"ONWARD19: The Future of Search"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Miles Skorpen, Head of Consumer and Marketplace Product at OpenTable, shared an anecdote about reputation management that underscored Meyers&#8217; observation about authenticity: &#8220;We did a test where we hired photographers to go out and take staged photos. It dropped conversion actually. We were flabbergasted. We learned that it doesn&#8217;t matter that the photos are low-quality, dark, or blurry. People want to see that this is the authentic restaurant.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.yext.com\/blog\/2019\/11\/5-key-takeaways-from-onward19-the-future-of-search\">Yext ONWARD19 Recap<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miles Skorpen, Head of Consumer and Marketplace Product at OpenTable, shared an anecdote about reputation management that underscored Meyers&#8217; observation about authenticity: &#8220;We did a test where we hired photographers to go out and take staged photos. It dropped conversion actually. We were flabbergasted. We learned that it doesn&#8217;t matter that the photos are low-quality, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","category-professional"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/milesskorpen.com\/index.php?rest_route=\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milesskorpen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milesskorpen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milesskorpen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milesskorpen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33"}],"version-history":[{"count":1,"href":"https:\/\/milesskorpen.com\/index.php?rest_route=\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":34,"href":"https:\/\/milesskorpen.com\/index.php?rest_route=\/wp\/v2\/posts\/33\/revisions\/34"}],"wp:attachment":[{"href":"https:\/\/milesskorpen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milesskorpen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milesskorpen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}