Miles Skorpen, Head of Consumer and Marketplace Product at OpenTable, shared an anecdote about reputation management that underscored Meyers’ observation about authenticity: “We did a test where we hired photographers to go out and take staged photos. It dropped conversion actually. We were flabbergasted. We learned that it doesn’t matter that the photos are low-quality, dark, or blurry. People want to see that this is the authentic restaurant.”
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